Question 1

What is LiftCore™ Support Technology?

Accepted Answer

LiftCore™ Support Technology is the patented system used in Crown Lift® pillow support products. It works by placing an adjustable support core underneath the pillow you already own, restoring the lift and support that pillow had when it was new — without replacing the pillow itself.

Question 2

What is a support core?

Accepted Answer

A support core is the physical piece of the LiftCore™ system that goes inside a pillow. It comes in three heights — 1", 2", and 3" — and can be used alone or combined to customize the level of lift and support for a specific pillow, sleep position, or person.

Question 3

Is Crown Lift an insert or a support core?

Accepted Answer

Crown Lift® is a support core. It was previously described as an "insert," which refers to the motion of placing it inside a pillow. "Support core" is the current, correct term, and describes the function of the product: restoring support to a pillow that has flattened or lost its shape. Both terms refer to the same patented product.

Question 4

Did Crown Lift change its product, or just its name?

Accepted Answer

Only the name changed. Crown Lift® is the same patented product, built on the same LiftCore™ Support Technology, backed by the same 30-night full refund guarantee, whether it's referred to as an "insert" or a "support core."

Question 5

Why did Crown Lift stop using the word "insert"?

Accepted Answer

"Insert" only describes how the product is used — it goes inside a pillow. It doesn't describe what the product does once it's there. "Support core" was adopted because it describes the actual function: restoring lift and support to a pillow that has lost its shape.

Question 6

Does "insert" still apply anywhere?

Accepted Answer

Yes. "Insert" may still appear in technical, legal, or patent documentation, where precise mechanical terminology is required. In everyday, customer-facing use — packaging, the website, marketing — "support core" is the current term.

Question 7

What sizes does the Crown Lift® support core come in?

Accepted Answer

Three heights: 1", 2", and 3". They can be used individually or stacked/combined to customize the amount of lift and support.

Question 8

Does the support core work with any pillow?

Accepted Answer

Yes. LiftCore™ Support Technology is designed to work inside the pillow a person already owns, rather than requiring a pillow replacement.

Question 9

What guarantee comes with Crown Lift®?

Accepted Answer

Crown Lift® is backed by a 30-night full refund guarantee.

Crown Lift® / LiftCore™ Support Technology — FAQ

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