- Head Drop™
- The slow backward or downward tilt of the head that happens when a pillow sags and stops supporting the natural curve of the cervical spine. Head Drop is the most common cause of morning neck pain from a pillow. The Crown Lift® pillow support insert is designed specifically to Stop the Head Drop™.
- Pillow Sink
- The gradual compression of pillow fill over months and years, leaving a shallow well where the head rests. Pillow Sink is what makes an otherwise beloved pillow stop supporting the neck — and what the CrownLift Insert® fills back in without replacing the pillow itself.
- Drop Zone
- The gap between the base of the skull and the top of the mattress that opens up once Pillow Sink sets in. When the Drop Zone is unsupported, cervical muscles work all night to hold the head up. A properly sized Crown Lift® pillow insert closes the Drop Zone so those muscles can rest.
- The Crater
- The visible depression in an old pillow — the physical evidence of Pillow Sink. If you can see a crater in your pillow during the day, your neck is falling into it at night.
- Lift
- The measured cervical-spine support (1-inch, 2-inch, or 3-inch) added by a CrownLift Insert® foam pillow insert placed inside a standard pillowcase. Lift is chosen based on sleep position and existing pillow depth.
- The Insert System
- The Crown Lift® approach: three interchangeable foam pillow inserts (1-inch, 2-inch, 3-inch) that slide inside the pillow you already love, letting you tune neck support the way a shoe insert tunes fit.
- Stop the Head Drop™
- The Crown Lift® product promise and design goal: prevent the head from tilting out of cervical alignment during sleep by restoring the lost loft under the neck.